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About Us

Our Mission:

To empower school age children and their parents to safely and responsibly bike, walk, skate and scoot to and from school more often. Through education and training we aim to improve the health of students by reducing the risk of obesity and heart related problems while fighting global warming by reducing pollution and traffic at school sites.

Our Vision:

To create a community environment where children and parents alike are comfortable using alternative modes of transportation, whenever they choose.

Walk ‘n Rollers is a non-profit 501(c)3 corporation. Tax I.D. 82-5421547. 

Walk ‘n Rollers was established to bridge the gap between cities that are improving their bicycle infrastructure and the user groups within those communities. We are a 501(c)3 non-profit organization (IRS tax exempt status is pending).

4 children walking home from schoolWe aim to educate, train and encourage people of all ages to walk and ride their bikes more often, especially to and from school. When children learn how to safely and responsibly walk and bike to school, they add activity to their day and help reduce traffic and pollution around their school.

They also learn life lessons that help them be better community members and better stewards of the future. Lessons like responsibility, good decision making, traffic safety and community awareness. By building confidence, we can create a healthier, more sustainable community. Why is it important? To learn why a little more activity in your life leads to a healthier, more sustainable lifestyle, check out this video.

Bicycle Master Plans are fabulous. Safe Routes to School programs are wonderful. Our goal is to help communities maximize the benefits these programs offer by adding comprehensive encouragement components so kids will want to bike or walk daily and parents will have the confidence to let them.

The evidence is overwhelming. If more kids ride or walk to school, congestion around schools decreases, safety increases and kids get healthier. Healthier kids mean more engaged students and better grades. But the children are only part of the solution. Parents, administrators and community members must be involved as well. By including all of these stakeholders, programs have a better chance at success.

In the Spring of 2011, Jim Shanman came to realize that while there were programs and events to introduce kids to biking and walking to school, there were very few that concentrated on developing a comprehensive campaign to encourage kids to choose an alternative to driving every day. As a father of a third grader, lifelong cycling advocate and with a background in graphic design and marketing, Jim felt he could use his skills and passion to craft effective, ongoing campaigns that could be tailored to individual schools, communities, or cities.

We also provide:

Check out this quick BIKE SKILLS VIDEO from the San Fernando Street Festival:

Let us help you make your community a safer, healthier more livable community!